Globe and Mail makes bold changes to newspaper
KJ Mullins-Toronto:Toronto’s Globe and Mail has changed their format with a glossy print 11-inch style for print news and a relaunched online Life section featuring more videos and blogs.
“Today, we’re entering a new chapter in the long life of The Globe and Mail that begins with dramatically enhanced print and online products,” said Phillip Crawley, Publisher and CEO of The Globe and Mail. “We’ve invested in the strength of our brand and our content, and sent a signal to our readers and advertisers that The Globe is fully committed to excellence.”
Readers of the Globe and Mail saw a new look this morning with a new red masthead and glossy cover. Tomorrow those readers will see a different look that will be distinctive for the paper’s weekend editions.
The overall look isn’t the only change for Globe and Mailer readers, new features including a double-page spread focused on an event, photo or breaking news and colour photo images in the Globe Life section are newcomers.
Sports fans will be pleased with the expanded coverage with a daily guide to the action across the country and around the world.
New presses have been purchased by Transcontinental Inc. which Globe has a long-term contact with for their publishing are the technology behind the new look. The new high-speed KBA presses that Transcontinental Inc. purchased along with Glacier Media Inc.’s recent buy of a hybrid heat-set and cold-set production process will lead Canada’s way in print technology.
The online site for the Globe was not left out in the redesign. There have been significant enhancements to globeandmail.com, with improved navigation and story-telling, designed to deepen reader engagement with Globe journalism through video, analysis and innovative, interactive features.
The Globe and Mail is kicking off the new look with a series, Canada: Our Time to Lead (www.ourtimetolead.ca) that will bring a new issue that will be confronting the country in the years to come and shape who we are as Canadians.