Taxis go hi-tech: Beck Taxi launches Toronto’s first taxi app
New app allows customers to order a taxi in seconds from anywhere
TORONTO, May 14, 2012 /CNW/ – There’s a brand new way to order a taxi in Toronto. Starting today, Torontonians looking for a lift can order a taxi with two clicks on their cell phone. Beck Taxi is Toronto’s first Taxi company to introduce a taxi app.
Using GPS technology, the app allows you to order a taxi to your exact location in just two clicks. It is a convenient and non-intrusive way to order a taxi quickly and from anywhere – whether it’s from the middle of a meeting or a busy street.
“We’re very excited to be the first taxi company in the city to offer an app which will ultimately make our customers’ lives easier,” said Kristine Hubbard, Operations Manager, Beck Taxi. “Our customers now have our taxi service at their fingertips. This is the first of several innovations that Toronto taxi users can expect to see from Beck that help simplify the taxi experience”, says Kristine, “Stay Tuned!”
The new app available for iPhone can be downloaded for free on iTunes and has several key features, including:
- GPS technology that instantly finds your location.
- ‘Address favourite-ing’ capability for faster ordering.
- Pre-order settings for up to 30 days in advance
- Status Updates indicating that your order has been received and that your Beck Taxi is coming.
- Pre-set locations such as Pearson International Airport and Billy Bishop Toronto City Airport.
- Social Networking Capability so you can share the app via Twitter and Email
- Website: www.becktaxiapp.com
About Beck Taxi
Founded by Jim Beck, Beck Taxi’s excellence is a family tradition as daughter Gail Beck-Souter champions her father’s passion for superior service. Beck Taxi is the largest and most successful taxicab company in the country with over 1,650 available taxis operated by professionally trained, independent contracted drivers. For the past 17 years, the organization has been the proud recipient of the Readers’ Choice Award for Favourite Taxi Company.
The app was the brain child of Beck’s agency, Gearshift, who designed and developed this unique and ground breaking project with fellow design team, OneMethod. Beck’s agency, Gearshift Inc., is an award winning agency + production company based in Toronto and Los Angeles. Gearshift’s philosophy is to the deliver “A More Convincing Message” by using a process called The Driver™, a succinct driving force behind every decision, from concept to delivery that moves audiences perceptions from where they are now to where they need to be.
OneMethod Digital + Design is an award-winning digital agency based in Toronto, Canada. OneMethod’s modus operandi is to create brand experiences that surprise, engage and ultimately persuade the intended audience to react with their mind, their heart and for the clients’ sake, their wallet. Those brand experiences dominate the digital space, from social, to mobile, to content, to web, to stuff that hasn’t even been named yet. In the process, OneMethod has picked up more than 85 international awards and a client roster that spans the globe.